Status: Featured
Digital Marketing Career Roadmap: Jobs and Levels Guide
Explore the job-leveling matrix for Digital Marketing. Understand the roles and skills needed to advance from beginner to leader.
May 17, 2024
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Digital Marketing Resources
Discover Coursera’s collection of resources created for digital marketing professionals at all levels. Whether you’re looking for tutorials, career guides, how-tos, or cheat sheets, our digital marketing resources aim to support your professional growth.
Recommend Digital Marketing Courses
Status: New AI skills
Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media Marketing, Content Creation, Order Fulfillment, Google Ads, Professional Networking, Online Advertising, A/B Testing, Social Media Campaigns, E-Commerce, Customer Retention, Customer experience strategy (CX), Customer Relationship Management, Campaign Management, Interviewing Skills
Skills you'll gain: Data Storytelling, Customer experience strategy (CX), Performance Measurement, Data-Driven Decision-Making, E-Commerce, Marketing Strategies, Digital Marketing, Branding, Marketing Channel, Marketing Analytics, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Target Audience
Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Google Ads, Online Advertising, Target Audience, Digital Marketing, Digital Advertising, Persona Development, Web Analytics and SEO, Keyword Research, Pay Per Click Advertising, Marketing, Customer Engagement, Customer Acquisition Management, Advertising, Marketing Strategies, Lead Generation
What are the top skills needed to be a digital marketer?
Channel-specific: Specializing or gaining experience in multiple channels ensures marketers can optimize their strategies to reach the right audience, enhance visibility, and drive engagement. Popular channels include:
Analytical skills: Strong analytical capabilities help identify trends, understand customer behavior, and predict future market movements, ensuring a more strategic and impactful marketing approach. Top skills include:
Collaboration: These skills are essential for digital marketers as they often need to work with cross-functional teams, including creative, technical, and sales departments, to execute successful campaigns. Key skills to learn:
